Specialized CPA · Media & Marketing
Strategic Finance for Growing Media Businesses
Beyond compliance. We help founders build financial systems that support growth, with clarity on cash flow, margins, forecasting, and profitability.
🌐 Available virtually, serving clients nationwide
Questions we hear from media founders
Which clients are actually profitable after delivery costs, time, and overhead?
Why is cash always tight even when revenue is growing month over month?
Can we afford to hire another producer, account manager, or editor right now?
Are we pricing our services correctly to cover delivery costs and leave real margin?
What will cash flow look like over the next 60 to 90 days given our billing cycles?
We answer these questions every month, not just at year-end.
Who This Is For
Financial clarity for growing media businesses
🎬
Media Production Studios
Film, video, audio, and content production houses managing project-based revenue, talent costs, and equipment overhead across multiple productions.
📡
Marketing & Growth Agencies
Full-service and performance marketing firms running retainer clients, media buys, and complex vendor relationships where margin visibility matters.
🎙️
Creator-Led Businesses
Podcasters, influencers, and content creators who have built real revenue streams and need professional financial structure to scale responsibly.
🎪
Event & Experience Companies
Live events, brand activations, and experiential marketing firms managing project-based income, venue costs, talent, and sponsor revenue recognition.
📣
Advertising & PR Firms
Agencies billing on performance, retainer, or campaign models where margin visibility across clients and cost-per-outcome tracking is critical to growth.
We work with revenue-generating media and creative businesses that need financial clarity, not just compliance. If you are managing clients, projects, or retainers without clear visibility into what is working financially, this is for you.
Find Your Fit
Built around your business model
Agencies, production companies, and digital media firms each have different revenue structures and financial challenges. Select your type to see exactly how we work with businesses like yours.
What we build for agencies
Client-Level P&L Reporting
Monthly profit and loss by client, so you know which accounts carry the business and which consume it
Utilization & Effective Rate Tracking
Staff time versus billed time, surfacing where hours go unbilled or under-billed across accounts
Retainer Structure Review
We compare retainer fees to delivery costs and flag where you are consistently over-servicing
Hiring Capacity Modeling
Financial modeling to determine when adding headcount is genuinely supported by revenue
Typical agency outcomes
+22%
Average gross margin improvement in year one
3–5
Under-performing retainers identified and renegotiated
15–25%
Improvement in effective billing rate across client accounts
60 days
Cash flow visibility extended beyond current month
Your clients count on you to grow. Who is managing your numbers?
Agencies run on retainers, projects, and people. Without clear financial visibility at the client level, it is easy to be busy and growing while quietly losing margin each month.
Where financial visibility is missing
You cannot identify which retainer clients are profitable once delivery time and overhead are included
Senior team hours are spread across accounts with no tracking of effective billing rates per client
Net-45 payment terms create cash gaps that conflict with bi-weekly payroll and monthly vendor costs
Revenue is growing but it is unclear whether the business can financially support adding more staff
📡 Marketing & Growth Agencies
The Real Challenge
Most media firms lack
full clarity on their finances
Having accurate books and having useful financial insight are two completely different things. Most accounting firms deliver the first. We deliver both.
Leadership cannot identify which clients or project types are genuinely profitable once all delivery costs are included
Financial reports are produced each month but rarely used to inform pricing, staffing, or growth decisions
Margins appear healthy on paper but cash is consistently tight and the underlying cause is not visible
Billing cycles and irregular payment timing make it difficult to plan more than a few weeks ahead
There is no structured process for making pricing, hiring, or service expansion decisions using financial data
60%
of agencies do not track profitability at the project or client level
82%
of cash flow problems in creative firms are preventable with better financial structure
3×
faster growth for media businesses with regular financial advisory versus compliance-only accounting
15–25%
typical margin improvement for media clients after implementing project-level tracking and proper cost structure in year one
What Makes LCPA Different
Not a generic bookkeeping firm —your media finance partner
Media-Specific Financial Structure
We set up your books to reflect how media businesses actually operate, including retainer tracking, project-level profit and loss, delivery cost categories, and client profitability built in from day one.
Industry-Specific Setup
Decision-Ready Reporting
Monthly insight into which clients drive profit, where margins are shifting, and what cash flow will look like over the next 30 to 90 days. Not just what happened last month.
Forward-Looking Insight
Strategic Support Without a Full-Time Hire
Pricing decisions, hiring timing, cash planning, and growth tradeoffs, with CFO-level thinking without the cost or long-term commitment of a full-time finance hire.
CFO-Level Advisory
Plain Language for Founders
We translate financials into clear, plain language. No jargon. Every conversation ends with you knowing exactly what your numbers mean and what to do with them.
Clear Communication
Available Virtually, Nationwide
We work with media businesses across the United States fully remotely. No geographic limitation. Whether you are in New York, Los Angeles, Chicago, or anywhere in between.
Nationwide Virtual Service
Scales as You Grow
Engagements begin with clean books and solid reporting, then expand into more strategic support as your business grows. You never outgrow the relationship.
Flexible Engagement
Our Services
Every service built for how media businesses actually work
From clean monthly books to full CFO advisory, we provide the financial infrastructure that growing media businesses need to operate with confidence.
1
Free Assessment
Review your financial setup at no cost or commitment
2
Clarity Plan
Outline what is missing and where improvements can be made
3
Ongoing Support
Books, reporting, or full advisory at the right level for your stage
Monthly Close & Clean Financial Reporting
Accurate, timely monthly financials structured for media businesses, with context around retainer revenue, project timing, and variable delivery costs. Numbers that make sense, not just numbers that balance.
P&L
Balance Sheet
Cash Flow Statement
Client, Project & Retainer Profitability Analysis
We build the reporting layer that shows which clients, projects, and retainers are driving profit. Includes deferred revenue tracking for proper revenue recognition across milestone and completion-based contracts.
Client P&L
Project Margins
Deferred Revenue
Cash Flow Forecasting & Planning
Forward-looking cash models that account for billing cycles, retainer timelines, payroll, and seasonal patterns. Move from reacting to cash shortfalls to planning around them 30 to 90 days in advance.
30/60/90 Day Views
Scenario Planning
Billing Analysis
Margin & Cost Structure Analysis
A clear review of where costs live and what is compressing margins. We identify cost drivers and flag where pricing adjustments or operational changes can improve profitability by 15–25% in year one.
Cost of Delivery
Gross Margin
Overhead Analysis
Strategic Advisory: Pricing, Hiring & Growth
Financial guidance on the decisions that matter most: when to hire, how to price a new service, which client types to pursue, and what any growth move will do to cash and margins over the next quarter.
Pricing Strategy
Hiring Timing
Growth Modeling
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Litrivis CPA PLLC
Typical Bookkeeper / CPA
—
Plain-language financial translation for founders
Media and agency-specific financial structure
Client and project profitability reporting
Deferred revenue and proper revenue recognition
Cash flow forecasting (30/60/90 days)
Pricing and hiring advisory
Monthly close and bookkeeping
Tax compliance and preparation
Available virtually, nationwide
Capability
Why Media Teams Choose LCPA
More than accounting —
a financial partner for media
How We Work
Three steps to financial clarity
Simple to start. No lengthy onboarding. A clear path to better financial visibility.
Free Assessment
We review your current financial setup, reporting structure, and the business decisions you are trying to make, at no cost and with no commitment. You leave knowing exactly where the gaps are.
No commitment required
Clarity Plan
We outline what is missing, including structure, visibility, and forward-looking insight, and propose a specific engagement scope tailored to your business size, stage, and financial priorities.
Custom to your business
Ongoing Support
We step in at the right level: clean books, controller support, or strategic advisory. As your business grows and complexity increases, our support evolves with you.
Scales as you grow
Get Started. No Obligation.
Stop guessing about
your numbers
Get clarity on profitability, cash flow, and what it will take to grow your media business with confidence. Tell us a little about where you are, and we will take it from there.